I've always pushed the limits. Sometimes a bit too far.

by Simon Poulin

I'm driven. I like the grind. I want to know.

I want to know what I can do. How far. How fast. How much. I think it's wired in. I've always been like this.

Pushing limits is how I learn. Not from books. Not from theory. From actually testing where the edge is.

Everything

Business. Travel. Sports. Life. Drinking.

Same energy. Same wiring. Same impulse to go one more round. One more deal. One more meeting. One more flight. One more rep. One more drink.

Most of the time it works. That's how you build things people thought were impossible. That's how you take meetings nobody else would take. That's how you say yes to a trip with two days notice. That's how you close.

When you push your own limits, people around you feel it. The energy spreads. Some love it. Some can't keep up. Some get pulled past their own edge because you happened to be at yours.

That's the part you don't always see in the moment.

Sometimes a bit too far

But sometimes the same energy turns on you.

A specific night. A specific deal. A specific trip. A specific decision.

You push past the point where pushing was helping. And you become someone you don't want to be. Not for long. But long enough to feel it the next morning. Long enough to wish you'd stopped one move earlier.

It's not the limit-pushing that's the problem. It's not knowing where the limit was.

The same engine, different fuel

Drinking was the clearest version of this. Same impulse to go further. Same "one more". Same conviction in the moment that this round was a good idea. Same surprise the next day at how a small overshoot could cost a whole day. Or two. Or three.

I didn't want to stop having an engine. The engine is the whole point.

I just wanted to stop letting it run me into things.

Knowing the line

Mindful drinking, for me, isn't about avoiding limits. It's about knowing them.

Knowing how much is too much. Knowing what the cost is the next day. Knowing when one more is fun and when one more is just momentum.

Once you know, you don't have to white-knuckle anything. You're not fighting yourself. You're just choosing.

Still pushing

I still push. In business. In sports. In how hard I work. In how fast I move. In how much I take on.

The limit-pushing didn't go anywhere. It just got smarter. More chosen. Less random.

Push the limits. Just know where they are.

SP.

Simon Poulin, CEO and Co-Founder of Upside Drinks


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