Once in a While, Someone Asks Me How

by Simon Poulin

It doesn't happen often. Every couple of months, maybe. Sometimes even less.

But every now and then, someone pulls me aside when things get a little quieter and it's just the two of us.

I usually know where the conversation is going before they finish the question.

How did you do it? Did it get easier? Do you miss it?

I'm never the one who brings it up

That part matters.

I don't talk about how I drink unless someone asks. I don't steer dinners toward it. I'm not scanning the table for someone to save.

So when the question comes, it's theirs. They've been sitting on it, sometimes for months. Watching a guy do it quietly, without making it a whole thing, is what made it feel askable.

That's the only reason it comes to me instead of a search bar. Because it didn't look like a conversion.

What I don't do

I don't sell them the whole thing.

No 30-day challenge. No "you'll feel amazing by week two." No stats about sleep. No before and after.

That's how you lose someone. The second it sounds like a pitch, they're already half out the door, nodding along, planning to never bring it up again.

Nobody asking a quiet question at the end of a night wants to get recruited.

What I actually say

Usually some version of three things.

You don't have to quit, if it’s not for you. Drinking less isn't all-or-nothing, and treating it that way is what makes it feel impossible.

Start with one default, not your whole life. Pick the easiest thing to change and change only that. Small enough that you can't really fail it.

And it's allowed to be quiet. You don't owe anyone an announcement or an explanation.

But honestly, most of the time, I mostly just listen.

Because usually they already know the answer. They're not looking for a method. They're looking to hear that it's okay to want this. That wanting it doesn't mean something's wrong with them.

Why it's me they ask

I've wondered why the question lands on me.

It's not because I'm an expert. I'm not. I still drink sometimes. I don't have a chip or a streak or a number.

I think that's exactly it. I'm not selling anything. I'm not the cautionary tale and I'm not the success story. I'm just a guy they know who changed something and seems fine.

That's less intimidating than a program. It looks possible because it looks normal.

Where I leave it

I'm not anyone's coach. I don't always follow up. I don't check in to see if they did anything with it.

Making it my job would ruin the one thing that made them ask in the first place.

But every so often, someone goes first because they watched someone else go first and not make a thing of it.

So when it's my turn to be that someone, I keep it simple. Tell the truth. Keep it small. Let them take it from there.

It doesn't happen often.

But when it does, I want to get it right.

SP.


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